HEAVY-DUTY PICKUP PLANS HALTED
Both Nissan and Toyota say they have ceased plans to enter the
Nissan says that it plans to suspend, and possibly stop all together,
the development of its heavy-duty pickup program, according to a recent
Automotive News article. The article also mentions that Nissan
will stop production on some of its larger body-on-frame SUVs, including
the Pathfinder and Armada, and shift to smaller and more fuel-efficient
crossovers when the SUV product cycles end.
According to Automotive News, Nissan's Executive Vice
President Carlos Tavares said, “We suspended our heavy-duty truck
program because, from a business perspective, we thought that the risk
was too high.” By heavy-duty they mean a larger version of the Titan
that would compete with three-quarter and 1-ton pickups offered by
domestic OEMs. Sales of the now-cancelled heavy-duty Titans, which were
to sit on the next-generation Titan platform, was set to begin in 2009
According to Nissan, a heavy-duty pickup requires a dedicated frame,
suspension and transmission in order to handle higher weight loads. A
diesel engine would be mandatory since the majority of fullsize pickup
owners opt for a diesel engine, according to SEMA research.
Nissan is not the only automaker to cease plans to build a heavy-duty
pickup. Toyota was expected to launch a heavy-duty pickup in 2009 using
a vehicle developed by its Hino Motors Ltd. affiliate, but that project
has been halted indefinitely, according to Automotive News.
Source: “Nissan May Dump Heavy-Duty Pickup,” Automotive News,