LOUISVILLE, Ky. - Just as they have combined forces to develop the new Class C chassis, General Motors and Workhorse Custom Chassis are collaborating on marketing this recreational vehicle chassis.

General Motors is working with the body companies and will be responsible for Original Equipment Manufacturer (OEM) sales and service relationships.

"For customers of this new chassis, the collaboration between GM and Workhorse means they can take their vehicle to any North American Chevrolet dealer - including a large number of current Workhorse service centers - for any warranty-related service," said Ross Hendrix, General Motors marketing director of commercial vans.

Workhorse, meanwhile, will handle all relationships with RV dealers that will sell motor homes on the new chassis. Workhorse will provide dealer sales training, develop ride and drive promotions at consumer events, sales aids such as literature, and advertising support for the chassis.

"We're extremely pleased to be collaborating with General Motors on the development and marketing of this new chassis. We believe this partnership between two leaders in their respective fields provides a host of benefits for everyone involved, especially the ultimate customers," said Eric Schwartz, Workhorse business development specialist.