
Dodge Expands
Commercial Presence, Charges into Class 4–5 Segment with All–new 2008
Ram 4500 and 5500 Chassis Cabs All–new chassis cabs showcase dominant
commercial capability, durability and dependability
Press Release:
- Legendary Cummins Turbo Diesel in
6.7–liter displacement (610 lb.–ft. of torque)
- Six–speed automatic or manual
transmission with Power Take Off (PTO) capability
- Largest standard fuel tank in
segment (52 gallons)
- Best–in–class first–gear launch
provides optimum acceleration on vehicle take–off
- Largest brake rotors in segment (390
mm)
- Largest caliper piston size in
segment (66 mm)
- Life–to–overhaul intervals of
350,000 miles
- Standard diesel exhaust brake
system, together with class–leading brakes and pistons, extends
brake life while giving driver increased control
- Commercial–grade frame (50,000–psi
steel) to maximize strength and reduce weight
- Flat, "clean" frame rail –– all
chassis components below top–of–frame surface to facilitate
after–market upfits or retrofits
- To ensure quality, more than 1.5
million test miles by Dodge truck engineers
- Fourteen advanced safety
technologies and enhanced accident–avoidance features offered
Dodge Cummins diesel
meets 2010 Emissions, read more
Extending bold, tough, in–your–face Dodge
Ram heritage to the Class 4 and 5 commercial market, Dodge expands its
commercial presence and sets another commercial standard with the launch
of the all–new 2008 Dodge Ram 4500 and 5500 Chassis Cabs.
"We built the all–new 2008 Dodge Ram 4500
and 5500 Chassis Cabs for heavy–duty chassis cab buyers who want a
powerful, capable and versatile commercial–quality vehicle," said George
Murphy, Senior Vice President — Global Brand Marketing, Chrysler Group.
"With commercial performance, durability and capability, the 2008 Dodge
Ram 4500 and 5500 Chassis Cabs offer dominant powertrain packages, a
commercial–grade upfit–friendly chassis, and bold 'big–rig' Ram
styling."
Delivering maximum uptime, the 2008 Dodge
Ram 4500 and 5500 Chassis Cabs are the ultimate chassis for the
commercial customer looking for a dynamic, capable work–truck. Ram 4500
and 5500 Chassis Cabs feature numerous class–leading attributes
including largest standard fuel tank (52 gallons), largest brake rotors
(390 mm), largest caliper pistons (66 mm) and best–in–class first–gear
launch for optimum acceleration on vehicle take–off.
With industry–standard 34–inch frame rail
spacing and flat, clean frame rails on a one–piece C–channel rear–frame
rail (50,000–psi steel), upfit–friendliness is a primary theme of the
Dodge Ram 4500 and 5500 Chassis Cabs. Showcasing an unrivaled upfit–friendly
design that reduces costs for body–builders and customers, all chassis
components are below the frame surface assuring easy adaptability and
versatility for virtually any upfit application. Offered in
dual–rear–wheel models, four cab–axle lengths (60, 84, 108 and 120
inches) are available.
The all–new 2008 Dodge Ram 4500 and 5500
Chassis Cabs offer leading commercial performance with a dominant
powertrain package. The standard 6.7–liter Cummins High Output Turbo
Diesel is loaded with 305 horsepower and 610 lb.–ft. of torque.
Bigger Commercial Presence Extends Dodge Truck Leadership
Expanding the Dodge Ram portfolio while
building on Dodge's leadership position in the truck market, the all–new
2008 Dodge Ram 4500 and 5500 Chassis Cabs conquer new territory as they
charge into the Class 4 and 5 chassis cab segments creating a greater
commercial presence for the Dodge brand.
"The commercial vehicle market is
essentially white space for the Dodge brand," said Murphy. "We will
continue to fill it with bold, powerful and capable vehicles."
The Ram 4500 and 5500 Chassis Cabs will
compete within the Class 4 and 5 segments with a gross vehicle weight
range of 14,000 to 19,500 lbs. Overall industry forecasts for this range
of chassis cab vehicles were 140,000 units in 2006 with growth
expectations to 156,000 units by 2012. The Class 4–5 chassis cab segment
is expecting further growth to 18 percent by 2015.
U.S. sales of Class 3–5 trucks grew 42
percent in 2005 to 261,627. Class 3–5 vehicles have a gross vehicle
weight range between 10,001 lbs. to 19,500 lbs.
Targeted at small–business tradesmen,
fleet customers and traditional chassis cab users, the Dodge Ram 4500
and 5500 Chassis Cabs expand on a solid commercial foundation and lineup
of full–size van, minivan and body–on–frame commercial vehicles joining
the Dodge Ram 3500 Chassis Cab, Dodge Sprinter, Dodge Ram pickup, and
Dodge Caravan and Grand Caravan cargo vans in the Dodge commercial
vehicle lineup.
Powertrain Options Ensure Powerhouse Performance
Dominant commercial performance is
assured with the 2008 Dodge Ram 4500 and 5500 Chassis Cabs as commercial
customer specialty needs are met with superior capability, durability
and performance.
"Delivering premium commercial
performance, capability and durability, the all–new 2008 Dodge Ram 4500
and 5500 Chassis Cabs offer the segment's most potent powertrain
combinations in work trucks that get the job done," said Mike Donoughe,
Vice President –– Body–on–frame Product Team.
Maintaining its reign at the top of the
heavy–duty diesel pickup segment, the standard Cummins engine generates
305 horsepower at 3,000 rpm and 610 lb.–ft. of torque at 1,600 rpm. The
legendary engine also delivers superior fuel economy while ensuring
durability and low cost of ownership for the commercial customer.
Providing superior trailer towing,
acceleration, throttle response and drivability, the 6.7–liter engine is
not only more powerful, it's also cleaner with B5 biodiesel
compatibility and a reduction in particulates and nitrogen oxide (NOx)
that comply with the 50–state 2007 heavy–duty emission standards. As
durable as it is powerful, the Cummins 6.7–liter turbo–diesel engine
also has life–to–major overhaul intervals of 350,000 miles.
Completing the dynamic powertrain
package, the all–new 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer a
six–speed automatic transmission with Power Take Off (PTO) capability or
a six–speed manual transmission with PTO capability. An available
electronic–shift transfer case is offered and a factory–installed
exhaust brake contributes to both safety and superior brake life.
"Job Rated" Commercial–grade Chassis with Superior Suspension System
The Dodge Ram 4500 and 5500 Chassis Cabs
lineup of 4x2, 4x4, dual–rear–wheel, regular and Quad Cab models are
"Job–rated," meaning they are designed, engineered, tested and built to
meet the rigid standards of commercial truck buyers.
Armed with Dodge Ram Heavy Duty's
superior suspension system, beefed up even more for commercial
applications, Dodge Ram 4500 and 5500 Chassis Cabs provide expanded
capability and durability with a commercial–grade chassis mated to a
one–piece C–channel rear–frame rail (50,000 psi steel).
Two–wheel–drive and four–wheel–drive
models feature a recirculating ball system that provides precise
response and an on–center steering feel through lower internal friction.
Improved power steering lines contribute to the delivery of precise feel
and response for better handling. Featuring solid–beam front and rear
axles, and a five–link, coil–spring front suspension with beam axle, a
front and rear link–type sway bar and heavy–duty tubular shock absorbers
are standard.
The rear suspension on two– and
four–wheel–drive models is equipped with leaf springs and includes
standard two–stage springs as part of the spring design for greater
load–carrying capability.
Four cab–axle lengths (60, 84, 108 and
120 inches) are available. Maximum Gross Vehicle Weight Rating (GVWR)
for 4500 models is 16,500. For 5500 models, the maximum GVWR is 19,500
lbs. The Gross Combined Weight Rating (GCWR) for both 4500 and 5500
models is 26,000 lbs.
The standard diesel exhaust brake system,
together with class–leading brakes and pistons, provides extended brake
life and increased driver control while contributing to enhanced safety
performance. Standard four–wheel disc brakes with anti–lock braking
system (ABS) ensure superior safety and crash–avoidance capability.
Unmatched Versatility and Upfit–Friendliness
Meeting all cab–axle and industry
upfitter specifications, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs
bring unmatched versatility and upfit–friendliness with an enhanced
commercial–grade, user–friendly chassis to the Class 4 and 5 chassis
segments. Flat, "clean" frame rails with industry–standard 34–inch frame
rail spacing provide versatility for virtually any upfit application.
All chassis components are below the frame surface to facilitate
after–market upfits or retrofits.
Bolt–on and riveted–on exhaust hanger
brackets provide increased upfitter flexibility, and riveted
cross–members behind the cab allow for easier modification. The
one–piece C–channel frame, shear plate or u–bolt access along the length
of the frame, and shear plate mounting locations identified along the
frame contribute to the Ram 4500 and 5500 Chassis Cabs' upfitter
friendliness.
The fuel filler is routed through the
frame and an optional mid–ship fuel tank frees up more space behind the
rear axle for special upfit applications. Fuel and brake lines are
routed together on the frame's left side to make better use of space
along the frame, which also has clearance for rear–exhaust routing.
Electrical connections are user–friendly
thanks to three–fused battery feeds routed into the cab and on to the
rear of the chassis. A high–current 50–amp ground stud is located at the
rear of the frame. Upfitter wire circuits and electrical schematics are
identified in the body builder guide.
Together, these unique upfit–friendly
enhancements provide a streamline assembly process that reduces costs
for upfitters, second–stage manufacturers and customers.
Bold, Tough, Dodge Design
Conveying commercial power and vigor,
along with instantly recognizable, unmistakable bold Ram styling and
design, the all–new 2008 Dodge Ram 4500 and 5500 Chassis Cabs stand out
in the Class 4–5 chassis cab segments.
Robust and loaded with a "big–truck" look
and feel, its enormous crosshair grille and large headlamps are the
dominant focal point of a vehicle that retains the most recognizable
design signature of any mid–size truck on the market.
Reinforced by an equally bold hood and
fender combination, the dynamic front appearance is anchored by twin,
large 7– x 10–inch trailer tow mirrors as standard. Beneath each fender
are 19.5–inch wheels. The Ram 4500 and 5500 Chassis Cabs are available
in three trim lines: ST, SLT and Laramie.
Comfortable and Convenient Interiors
The 2008 Dodge Ram 4500 and 5500 Chassis
Cabs successfully blend full–size interior comfort with commercial
convenience. Showcasing an easy–to–navigate instrument panel cluster,
the user–friendly wide center stack contains air conditioning, heating,
ventilation and audio system controls. Comfortable, oversized seats,
including available bucket seats with leather trim, provide relaxing
support while adding both a rich appearance and upscale atmosphere to a
commercial truck.
Quad Cab models provide seating for six
passengers and are equipped with four standard doors and 60/40 folding
rear seats. Demonstrating interior functionality and capability, seat
cushions fold up to create a tall storage area from floor to ceiling. An
optional floor section under the back seat folds open to form a
flat–load floor with additional storage in each of the foot wells.
Delivering just as much versatility and
flexibility, regular cab models provide generous storage behind the rear
seat and allow for considerable travel use and ease in reclining for
both driver and passengers.
More Than 1.5 Million Test Miles Logged by Dodge Truck Engineers
Commercial customers expect to put their
trucks to work and get exceptional performance, capability and
durability. In placing an extraordinary emphasis on quality, heavy–duty
results were achieved as the all–new 2008 Dodge Ram 4500 and 5500
Chassis Cabs take full advantage of modern technology and deliver
quality by the ton with more than 1.5 million customer–equivalent miles
logged by Dodge Truck engineers during the vehicle's development.
All–new 2008 Dodge Ram 4500 and 5500 Chassis Cabs Safety and Security
Features
The all–new 2008 Dodge Ram 4500 and 5500
Chassis Cabs provide commercial vehicle customers the highest level of
safety and security technology.
Following is a list of safety and
security features found in the all–new 2008 Dodge Ram 4500 and 5500
Chassis Cabs:
- BeltAlert — Enhanced seat
belt reminder system. If a vehicle is driven without the driver
being properly belted, the system will periodically activate a chime
and illuminate an icon in the instrument cluster to remind the
driver to buckle up
- Child–Protection Rear–door Locks
— Allow customers to disable the rear–door, inside–release handle. A
small lever on the door–shut face operates this feature
- Constant Force Retractors (CFR)
— Front outboard seat belts include a mechanical device designed to
distribute the force of a seat belt according to the load of force
exerted on it. CFRs are engineered to force–limit the belt system,
and gradually release seat belt webbing in a controlled manner
during an impact
- Energy–absorbing Steering Column
— Steering column utilizes two coaxial tubes that move relative to
each other in order to allow the column to move forward for enhanced
energy–absorption during an impact
- Enhanced Accident Response System
(EARS) — In the event of an impact, this system makes it easier
for emergency personnel to see and reach occupants by turning on the
interior lighting and unlocking doors after air bag deployment
- Four–wheel Anti–lock–brake System
(ABS) — Senses and prevents wheel lockup, offering improved
steering control under extreme braking and/or slippery conditions
- Integrated Remote Keyless Entry
Transmitter and Ignition Key — The remote keyless entry locks
and unlocks doors and turns on interior lamps. If the vehicle is
equipped with a vehicle–theft security alarm, the remote also arms
and disarms that system
- Knee Bolsters — The steering
column lower instrument panel and the glove–box door are reinforced
to further protect occupants during frontal impacts. They both
restrain and position the occupant properly and enable air bags to
work effectively
- Lower Anchors and Tethers for
CHildren (LATCH) — This system helps ease the installation of
compatible aftermarket child seats
- Multi–stage Air Bag System —
Offering enhanced protection, this system is designed to deploy
based on the severity of an impact
- Security Alarm — Arms and
disarms alarm feature through remote control, flashes lights and
sounds horn upon unauthorized entry
- Sentry Key Engine Immobilizer
Theft Deterrent System — This utilizes an engine key that has an
embedded transponder with a pre–programmed security key code. When
the key is inserted into the ignition, the controller sends a random
number to the transponder and the engine is allowed to start. If the
correct key is not used, the engine will shut off after only a few
seconds
- Three–point Seat Belts —
Front outboard seating positions and all rear seating positions in
the Dodge Ram 4500 and 5500 Chassis Cabs have lap and shoulder belts
Balanced Production Thanks to Flexible Manufacturing Process
The all–new 2008 Dodge Ram 4500 and 5500
Chassis Cabs will be built at Chrysler Group's Saltillo Assembly Plant
in Coahuila, Mexico. One of the company's most flexible plants, the
Saltillo Plant –– which also produces the all–new Dodge Ram 3500 Chassis
Cab, Dodge Ram Mega Cab, Dodge Ram Power Wagon, and Dodge Ram Heavy Duty
2500 and 3500 models –– takes on production of the Ram 4500 and 5500
Chassis Cabs as part of the company's Flexible Manufacturing Strategy
(FMS).
The FMS approach allows the company to
not only balance production with demand, but to also efficiently build
low–volume vehicles that take advantage of market niches, and to quickly
shift production volumes between different models within a single plant
or among multiple plants.
"FMS is a key enabler in our ability to
bring the all–new 2008 Dodge Ram 4500 and 5500 Chassis Cabs to market,"
said Frank Ewasyshyn, Executive Vice President Manufacturing. "It not
only allows us to produce a high–quality product, but to do so faster
and at a lower cost."
For production of the Dodge Ram 4500 and
5500 Chassis Cabs, Chrysler Group recently invested an additional $48
million into the plant, which follows a $210 million investment in 2005
for production of the all–new 2006 Dodge Ram Mega Cab. Enlarging the
facility by 120,000 square feet enables the plant to produce commercial
vehicles and accommodate new frame configurations. In addition, the
expansion increases production capacity and enables the plant to manage
the added complexity of the Dodge Ram 4500/5500's all–new
commercial–grade chassis and suspensions, including two cab–axle
lengths, regular and Quad Cab versions, 4x2 and 4x4 variants, and
single– and dual–rear–wheel models.
The Saltillo Assembly Plant has 2,100
employees working on two shifts and is one of five Chrysler Group
production facilities in Mexico.
Dodge Commercial Vehicles
As part of DaimlerChrysler, the world's
leading manufacturer of commercial vehicles, Dodge continues to increase
the breadth of its commercial products and offers a comprehensive array
of vehicles and services designed with business customers in mind. Along
with the Dodge Ram 3500, 4500 and 5500 Chassis Cabs –– the Class 3–5
segments' most powerful, capable and upfit–friendly work trucks –– Dodge
Caravan and Grand Caravan cargo vans complement a growing Dodge
commercial lineup that includes the class–leading Dodge Sprinter, which
continues its legacy and leadership as the top–performing commercial van
in the marketplace.
Dodge BusinessLink
Launched in 1999 and offering no–cost
enrollment, Dodge BusinessLink is a full–service commercial program
comprised of a select network of Dodge dealers who know and understand
the unique vehicle needs of small businesses, fleet managers and other
commercial vehicle customers. Providing exclusive benefits, BusinessLink
dealers offer unprecedented business assistance including dedicated
commercial account managers and sales teams, dealer inventories
representing a higher mix of work–truck and other commercial vehicles,
next–day service and technicians, extended hours to minimize downtime,
free loaner vehicles and more. BusinessLink also includes our "On The
Job" program which offers discounts on upfits and direct cash incentives
and savings on almost all Dodge commercial vehicles.
Dodge Brand
With a U.S. market share of 6 percent,
Dodge is the Chrysler Group's best–selling brand and the fifth largest
nameplate in the U.S. automotive market. In 2006, Dodge sold than 1.3
million vehicles in the global market. Dodge continues to lead the
minivan market with a 20 percent market share in the U.S. In the highly
competitive truck market, Dodge has a 15 percent market share. Dodge is
also entering key European volume segments. |